2020’s Pantone Color of the Year & Your Branding

Tomorrow marks the start of a new year and new opportunities! But one of the things we look forward to every New Year is when Pantone announces the Color of the Year. 2019’s Color of the Year via Pantone was Living Coral which was a vibrant peachy-orange named to reflect our ever-changing environment.

“In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of PANTONE 16-1546 Living Coral welcomes and encourages lighthearted activity. Symbolizing our innate need for optimism and joyful pursuits, PANTONE 16-1546 Living Coral embodies our desire for playful expression.” – Pantone on Living Coral

While we thoroughly enjoyed our time with PANTONE 16-1546 Living Coral as it reminded us of positivity and the deliciousness of sherbert, we’re about to enter 2020 and Pantone just announced the new Color of the Year.

Any guesses? The Pantone Color of the Year is….

 

CLASSIC BLUE

Oh, yeah. We’re going old school to the traditional color pickings in artistic expression. Classic Blue was selected to go beyond what we see but also touch one what we feel and sense. It’s a color of calm, uncertainty, wonder, and more and it’s going to be all over the place in the new year. The question is…

How does Classic Blue fit in with branding?

Let’s look at the different meanings of the color and you can revisit the full breakdown at our Color Psychology series in full here

MEANINGS OF THE COLOR BLUE

POSITIVENEGATIVE
LoyaltyDepression
SecurityFear
TrustSickness
IntelligenceColdness
SerenityMasculinity
IntegrityObscenity
ConfidenceAloof

 

Tying this Color of the Year into your branding is no different than when you weigh your options with other colors, but we want to go over some impressions we’ve previously had of the color blue. 

When we think of Classic Blue, the following thoughts come to mind:

  • Medical Field – Standard scrubs are typically blue. Even in the Star Trek universe does the color blue tie in to the uniforms as it goes with science and medical professions with their characters.
  • Corporate Professionalism – Blue is like the business version of purple in terms of regalness. 
  • Moodiness – Feeling blue? 

Depending on what your brand or business is all about, oversaturation of this color may push your brand into getting perceived as any of the above so consider using Classic Blue as an accent color. You could even use Classic Blue for different textures and patterns in your branding design. Solid blue is a rare case scenario for brands so tread carefully as you decide how you want to use this color.

Have any questions about the Color of the Year and your business?

Drop a comment below! Let’s hear it! Oh, and before you check out for New Year’s Eve festivities, don’t forget to make sure you’re subscribed to our newsletter. The information and tools we send out may help you find your way through your business path!

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