There’s a long list of branding mistakes that businesses make when getting started with their brand. But really there’s one branding mistake that’s consistent no matter what the business and no matter what the brand is.
Take a guess if your brand has made, or is making, this mistake before jumping into this video.
Here’s a quick video covering the big, glaring mistake.
A few things covered in this video:
When does brand inconsistency happen?
Why is brand inconsistency the worst offense?
What components cause brand inconsistency?