If you’ve locked down your brand style, there’s a period of wondering okay what am I supposed to do now? Here’s a great start: your social media profiles could use some love with that new branding.
The number one mistake people make when it comes to their social media is drowning their brand’s identity. At the forefront of factors that can play into this is lack of consistency.
Let’s take a look at the most used social media pages for brands and businesses:
Your brand probably created profiles for at least two of these. If you don’t have a profile for all of the ones listed, that’s not a bust. If anything, it’s best to only take on social media profiles that you’re capable of maintaining until you have assistance in that area. But for the profiles you do have, you need to make sure they’re branded across the board.
That means making sure your….
- Social media URL and usernames are the same (or similar) for easier searching as your brand awareness grows.
- Profile pictures are the same for easier identification.
- Content maintains your brand style in some fashion (i.e. quote graphics using the typeface and colors put together for your brand).
- Tone is consistent.
What if you haven’t developed a brand identity yet? A great place to start is with our Brand Your Instagram digital download which is available at our online store Shop Lovet Agency. It’s a thorough walkthrough of how to brand your Instagram taking visuals, content, and tone into consideration. These are all facets you must-have for your social media profiles to boost your performance and attract more followers that can convert into customers.
Check out the Brand Your Instagram digital download and stay tuned for more tips from LOVET AGENCY.